In-store promotion and customer value on private label product purchase intention
نویسندگان
چکیده
منابع مشابه
Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...
متن کاملRole of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...
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Facebook is an online social networking service and as of September 2012, Facebook has over one billion active users. In the context of the store Facebook fan pages, few studies have examined the e-service quality dimensions, information quality and interaction constructs to predict brand image, customer satisfaction and purchase intention. The study attempts to develop the research model to in...
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ژورنال
عنوان ژورنال: Innovative Marketing
سال: 2020
ISSN: 1814-2427,1816-6326
DOI: 10.21511/im.16(4).2020.09